Our mission is to provide the most effective natural herbal remedies for your wellness needs while also giving back to the land that gives us so much!

We are pioneering the seed-to-bottle model on our small family farm. You have heard of farm-to-table and this is similar but for your herbal wellness needs. We grow a vast majority of our medicinal herbs and CBD hemp right here on our land in Paonia, CO in the North Fork Valley, and then handcraft them into our full-spectrum CBD oils, medicinal teas, and other herbal remedies.

Our water runs pure and clean from the headwaters of the West Elk Wilderness. Our hemp fields and those above us have always been used for pasture and hay, with no chemical fertilizers or pesticides. We are Certified Naturally Grown meaning no pesticides, no synthetic fertilizers, and no petroleum-based ingredients. This is beyond organic.

We want to support you on your journey to health and wellness with the highest quality and cleanest herbal remedies we can and that has to start with the basics; soil and water. You simply can’t produce clean, potent natural medicines without clean, potent inputs. All of these practices mean healthy soil, healthy ecosystems, healthy ingredients, and a healthy you!

Be Good Stewards

For far too long agriculture’s relationship to the land has been to take more than you give. Our commitment is to reverse that trend. We use regenerative and organic farming practices on our land to increase biodiversity, improve the watershed we all rely on, improve soil health, and sequester carbon.

We are Certified Naturally Grown- a farmer led version of certified organic that goes beyond organic. That means no pesticides, no synthetic fertilizers, and no petroleum-based ingredients. All of these practices mean healthy soil, healthy ecosystems, healthy ingredients, and a healthy you!

Learn more about sustainability

Highest Quality Ingredients

Producing highly-effective products starts with quality ingredients grown in healthy soil.  Beginning with Rock ‘n Roots Farm beyond organic farming practices, our handcrafted CBD and herbal products are derived from hemp and herbs grown right here on our farm. The herbs for our teas and body care products are also grown here or are carefully selected from partners we trust.  We believe in simple, high quality ingredients to make the finest product available. That’s our truth. 

Learn more about our ingredients

Community Engagement

Committed to positive change, the Rock ‘n Roots family motto has always been to do for others.  We hold the traditions of being productive community members, building trust as reliable neighbors while doing all we can to make positive impacts as far reaching as possible.  Whether it’s supporting our local organizations, educating best practices in farming, purchasing Fair Trade Certified ingredients, ensuring product accessibility, creating space for others, or just lending a hand, we make it our mission to stay focused on what’s important; our community great and small.  

compassionate roots program

The Backstory

Rock ‘n Roots Farm is more than a farm. We are farmers, filmmakers, documentary photographers, parents, environmental and social justice activists. We strive to use an integrative approach to ensure that our products, the land and our food are accessible so our community can thrive and attain more vitality and fulfillment in their lives.

Jon and Candice didn’t originally see themselves as becoming farmers. Neither did their family or friends. But so much of their journey in this life has led them to loving getting their hands dirty, growing food and plant medicine and creating farm grown and farm centric products. Becoming caretakers on 5 beautiful acres in Paonia, CO they are working towards designing and implementing a community space for gatherings, allowing
magic to infiltrate the property so children can come and play in the natural world and work with the land and not against it. So how did we get here?

Candice and Jon met in Flagstaff, AZ in 2002 and fell in love. Jon was a community organizer and Candice was drawn to that world in hopes of creating change in the world. Candice studied massage therapy and started to learn about nutrition and body mechanics. Jon could be seen on crazy ladder sets in downtown Flagstaff re-beautifying the historic buildings with the dash of his paintbrush. They moved to Colorado so Candice could attend University and Jon continued his painting work. But something was stirring in them. Could this be all life had in store for them? With the help of Jon, Candice presented her senior thesis project, turning front yards and backyards into garden spaces and selling the food through a sliding scale CSA program in Denver. It was a crazy idea but they went for it with some major support from friends and family. They started a non-profit called UrbiCulture Community Farms and after 5 years they were growing food on over 3 acres in Denver, hosting 3 pay-what- you- can farm stands, had a school gardening and youth program, grew food on 1 acre of Denver Public Schools property in which the food went to the school’s cafeterias and beautified empty lots into community farms.

Candice and Jon’s daughter arrived in 2013. Athena joined the farming community instantly and now has her own garden spot where she chooses what she wants to grow.

In 2015, Candice’s mom, Lori, was diagnosed with stage 4 cancer. Lori was a huge supporter of the work Jon and Candice were doing and showed up to help weed, plant, party, shovel manure and watch her granddaughter during busy times of the year. The one thing that helped with Lori’s pain was cannabis and especially CBD. Not a lot was known back then about CBD and we sure didn’t know a ton. But we were so grateful for this medicine. Unfortunately Lori passed away within a few months of her diagnosis and it left a huge gap in their lives.

In 2016, Jon, Candice and Athena received the opportunity to move to
Paonia, CO. There was some resistance, fear, and excitement. They found a home and just like that they were on the Western Slope of Colorado. They wanted property to grow since that is what they had been doing for the last 5 years. They found land and Jon came up with the thought to start growing hemp for CBD oil, the medicine that helped Lori during her passing. Candice was a little resistant but Jon
was sure this was the right move. They put up a greenhouse, got registered with the CDA, started some seeds and Rock ‘n Roots Farm was
officially launched. At harvest time they turned their hemp flower into CBD oil and began bottling it and selling it to friends and family. The trickle began here. Those people told their people who told their people. Within 6 months they had distributors and retailers selling their products in 20 states and
were working on new products to bring to market. Currently they sell their products through a growing network of distributors, retailers and on their website and are continuing to work on new farm based wellness products beyond the CBD market including herbal teas, farm based body care products and medicinal herbs.